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Branding Latin America: Strategies, Aims, Resistance Dunja Fehimovic-Rebecca Ogden
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Branding Latin America: Strategies, Aims, Resistance
Dunja Fehimovic-Rebecca Ogden
This book offers a critical analysis of the spread of branding discourse and practice to new “objects”—from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
246 pages, 18 Halftones, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 15. februāris |
| ISBN13 | 9781498568272 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 246 |
| Izmēri | 236 × 159 × 26 mm · 522 g |
| Valoda | Angļu |
| Redaktors | Fehimovic, Dunja |
| Redaktors | Ogden, Rebecca |
