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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication Christina L. Mcdowell Marinchak-Jeanne M. Persuit
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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication
Christina L. Mcdowell Marinchak-Jeanne M. Persuit
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
198 pages, 4 black & white illustrations, 2 tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 22. septembris |
| ISBN13 | 9781498540025 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 198 |
| Izmēri | 237 × 161 × 22 mm · 446 g |
| Valoda | Angļu |
| Redaktors | Marinchak, Christina L. McDowell |
| Redaktors | Persuit, Jeanne M. |
