Pastāsti draugiem par šo preci:
Marketing Strategy: A Decision-Focused Approach John Mullins-Orville Walker 8. izdevums
Marketing Strategy: A Decision-Focused Approach
John Mullins-Orville Walker
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
384 pages
| Mediji | Grāmatas Book |
| Izlaists | 2013. gada 16. maijs |
| ISBN13 | 9781259010903 |
| Izdevēji | McGraw-Hill Education |
| Lapas | 384 |
| Izmēri | 253 × 202 × 12 mm · 668 g |