Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising - Gilbert Russell - Grāmatas - Taylor & Francis Ltd - 9781138994959 - 2015. gada 26. novembris
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Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising 1. izdevums

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.


208 pages

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2015. gada 26. novembris
ISBN13 9781138994959
Izdevēji Taylor & Francis Ltd
Lapas 208
Izmēri 150 × 220 × 10 mm   ·   380 g
Valoda Angļu  

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