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Marketing Channel Strategy: An Omni-Channel Approach Robert Palmatier 9. izdevums
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Marketing Channel Strategy: An Omni-Channel Approach
Robert Palmatier
This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
374 pages, 9 Tables, color
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 23. jūlijs |
| ISBN13 | 9781138593930 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 374 |
| Izmēri | 262 × 210 × 26 mm · 1,16 kg |
| Valoda | Angļu |
