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Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing Linda Brennan-Susie Khamis-Robert Crawford 1. izdevums
Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing
Linda Brennan-Susie Khamis-Robert Crawford
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
256 pages, 5 Tables, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 8. decembris |
| ISBN13 | 9781138495449 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 240 |
| Izmēri | 167 × 242 × 21 mm · 476 g |
| Valoda | Angļu |
| Redaktors | Brennan, Linda (RMIT University, Australia) |
| Redaktors | Crawford, Robert (RMIT, Australia) |
| Redaktors | Khamis, Susie (University of Technology, Sydney) |