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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1. izdevums
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€ 241,99
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Paredzamā piegāde . gada 18. sept. - . gada 2. okt.
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
264 pages, 17 Tables, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2019. gada 18. jūlijs |
| ISBN13 | 9781138322080 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 235 × 160 × 16 mm · 502 g |
| Valoda | Angļu |
| Redaktors | Kennedy, Ann-Marie (University of Canterbury, New Zealand) |
