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Rethinking Advertising As Paratextual Communication Chris Hackley-Rungpaka A. Hackley
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Rethinking Advertising As Paratextual Communication
Chris Hackley-Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
160 pages
| Mediji | Grāmatas Book |
| Izlaists | 2023. gada 3. janvāris |
| ISBN13 | 9781035312139 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 160 |
| Izmēri | 217 × 137 × 13 mm · 250 g (Svars (aptuveni)) |