Pastāsti draugiem par šo preci:
Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing Gaurav Gupta-Sahil Gupta-Razia Nagina-Mandakini Pa
Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing
Gaurav Gupta-Sahil Gupta-Razia Nagina-Mandakini Pa
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 21. maijs |
| ISBN13 | 9781032694214 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 248 |
| Izmēri | 234 × 155 × 18 mm · 438 g |
| Redaktors | Gupta, Gaurav |
| Redaktors | Gupta, Sahil |
| Redaktors | Nagina, Razia |
| Redaktors | Paruthi, Mandakini |