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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing Lasse Torkkeli-Wilhelm Barner-R?Smussen-Nikolina K
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€ 250,99
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Paredzamā piegāde . gada 6. - 20. nov.
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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing
Lasse Torkkeli-Wilhelm Barner-R?Smussen-Nikolina K
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
280 pages, 8 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whit
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 21. jūnijs |
| ISBN13 | 9781032482200 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 150 × 220 × 20 mm · 540 g |
| Valoda | Angļu |
| Redaktors | Barner-R?smussen, Wilhelm |
| Redaktors | Ivanova-Gongne, Maria (Abo Akademi University, Finland.) |
| Redaktors | Koporcic, Nikolina (Abo Akademi University, Finland) |
| Redaktors | Torkkeli, Lasse (LAB University of Applied Sciences, Finland) |
