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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin
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Perspectives in Marketing, Innovation and Strategy - Contemporary Management Practices
Dipak Saha-Subhadip Roy-Satyajit Chakrabarti-Rabin
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
248 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 29. septembris |
| ISBN13 | 9781032360898 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 254 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
| Redaktors | Chakrabarti, Satyajit (Institute of Engineering and Management, India) |
| Redaktors | Kotler, Philip (Kellogg School of Management, USA) |
| Redaktors | Mazumder, Rabin (Institute of Engineering and Management, India) |
| Redaktors | Roy, Subhadip (Indian Institute of Management, Ahmedabad, India) |
| Redaktors | Saha, Dipak (Institute of Engineering and Management, India) |
