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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations Avinash K Shrivastava-Sudhir Rana-Sachin Kumar Rau
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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations
Avinash K Shrivastava-Sudhir Rana-Sachin Kumar Rau
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
262 pages, 27 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whi
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 27. maijs |
| ISBN13 | 9781032325491 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 274 |
| Izmēri | 150 × 220 × 10 mm · 510 g |
| Valoda | Angļu |
| Redaktors | Rana, Sudhir (Fortune Institute of International Business, New Delhi, India) |
| Redaktors | Raut, Sachin Kumar |
| Redaktors | Shrivastava, Avinash K (International Management Institute, Kolkata, West Bengal, India) |
