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Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management Jennifer Takhar-Rika Houston-Nikhilesh Dholakia 1. izdevums
Transhumanisms and Biotechnologies in Consumer Society - Key Issues in Marketing Management
Jennifer Takhar-Rika Houston-Nikhilesh Dholakia
This book offers new, critical perspectives on the impact of “life-enhancing” technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.
212 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 27. maijs |
| ISBN13 | 9781032281759 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 212 |
| Izmēri | 150 × 220 × 10 mm · 410 g |
| Valoda | Angļu |
| Redaktors | Dholakia, Nikhilesh (University of Rhode Island, USA) |
| Redaktors | Houston, Rika (California State University, USA) |
| Redaktors | Takhar, Jennifer |