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Strategic Brand Management in Higher Education - Routledge Studies in Marketing Bang Nguyen-T.C Melewar-Jane Hemsley-Brown
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Strategic Brand Management in Higher Education - Routledge Studies in Marketing
Bang Nguyen-T.C Melewar-Jane Hemsley-Brown
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
292 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. septembris |
| ISBN13 | 9781032178363 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 292 |
| Izmēri | 234 × 156 × 20 mm · 442 g |
| Valoda | Angļu |
| Redaktors | Hemsley-Brown, Jane |
| Redaktors | Melewar, T.C |
| Redaktors | Nguyen, Bang |
