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Place Branding: Connecting Tourist Experiences to Places 1. izdevums
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Place Branding: Connecting Tourist Experiences to Places
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
354 pages, 29 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. jūnijs |
| ISBN13 | 9781032083230 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 354 |
| Izmēri | 228 × 153 × 24 mm · 512 g |
| Valoda | Angļu |
| Redaktors | Dennis, Charles |
| Redaktors | Foroudi, Pantea |
| Redaktors | Mauri, Chiara |
| Redaktors | Melewar, T C |
