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Shoveling Smoke: Advertising and Globalization in Contemporary India William Mazzarella
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Shoveling Smoke: Advertising and Globalization in Contemporary India
William Mazzarella
Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.
384 pages, 16 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 5. augusts |
| ISBN13 | 9780822331094 |
| Izdevēji | Duke University Press |
| Lapas | 384 |
| Izmēri | 149 × 235 × 30 mm · 653 g |
| Valoda | Angļu |
