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Measuring Advertising Effectiveness 1. izdevums
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Measuring Advertising Effectiveness
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1997. gada 1. maijs |
| ISBN13 | 9780805828122 |
| Izdevēji | Taylor & Francis Inc |
| Lapas | 424 |
| Izmēri | 153 × 230 × 20 mm · 780 g |
| Valoda | Angļu |
| Redaktors | Wells, William D. |
