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Accountable Marketing: Linking marketing actions to financial performance Craig Gugel-David W Stewart 1. izdevums
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Accountable Marketing: Linking marketing actions to financial performance
Craig Gugel-David W Stewart
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
298 pages, 63 black & white illustrations, 30 black & white tables, 1 black & white halftones, 62 bl
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 19. februāris |
| ISBN13 | 9780765647078 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 274 |
| Izmēri | 269 × 181 × 21 mm · 554 g |
| Valoda | Angļu |
| Redaktors | Gugel, Craig |
| Redaktors | Stewart, David W (Loyola Marymount University, USA) |
