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Handbook of Marketing Barton A. Weitz-Robin Wensley
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Paredzamā piegāde . gada 8. - 16. okt.
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Handbook of Marketing
Barton A. Weitz-Robin Wensley
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
582 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 16. oktobris |
| ISBN13 | 9780761956822 |
| Izdevēji | SAGE Publications Inc |
| Lapas | 582 |
| Izmēri | 253 × 188 × 40 mm · 1,23 kg |
| Valoda | Angļu |
| Redaktors | Weitz, Barton A. |
| Redaktors | Wensley, Robin |
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