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Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising Gilbert Russell 1. izdevums
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Planning Advertisements (RLE Advertising) - Routledge Library Editions: Advertising
Gilbert Russell
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner?advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
208 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 21. marts |
| ISBN13 | 9780415817998 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 204 |
| Izmēri | 156 × 234 × 18 mm · 540 g |
| Valoda | Angļu |
