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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace Charles Patti-Philip Kitchen-Don Schultz 1. izdevums
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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Charles Patti-Philip Kitchen-Don Schultz
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
136 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 28. aprīlis |
| ISBN13 | 9780415668927 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 142 |
| Izmēri | 183 × 253 × 13 mm · 420 g |
| Valoda | Angļu |
| Redaktors | Kitchen, Philip (Brock university, Canada) |
| Redaktors | Patti, Charles (University of Denver, Colorado) |
| Redaktors | Schultz, Don (Northwestern University, USA) |
