Pastāsti draugiem par šo preci:
Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing Linda Brennan-Susie Khamis-Robert Crawford
Decoding Coca-Cola: A Biography of a Global Brand - Routledge Studies in Marketing
Linda Brennan-Susie Khamis-Robert Crawford
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
240 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 1. augusts |
| ISBN13 | 9780367642204 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 240 |
| Izmēri | 234 × 155 × 21 mm · 394 g |
| Valoda | Angļu |
| Redaktors | Brennan, Linda (RMIT University, Australia) |
| Redaktors | Crawford, Robert (RMIT, Australia) |
| Redaktors | Khamis, Susie (University of Technology, Sydney) |