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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies Lluis Mas-Manchon
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies
Lluis Mas-Manchon
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.
176 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 1. augusts |
| ISBN13 | 9780367561987 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 176 |
| Izmēri | 153 × 228 × 15 mm · 300 g |
| Valoda | Angļu |
| Redaktors | Mas-Manchon, Lluis |
