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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals Andrew A. Mitchell-Linda F. Alwitt
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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
Andrew A. Mitchell-Linda F. Alwitt
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
318 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 20. jūlijs |
| ISBN13 | 9780367498955 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 318 |
| Izmēri | 235 × 153 × 21 mm · 484 g |
| Valoda | Angļu |
| Redaktors | Alwitt, Linda F. (DePaul University) |
| Redaktors | Mitchell, Andrew A. (University of Toronto) |
