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Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition Robert W. Palmatier 9. izdevums
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Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
Robert W. Palmatier
This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.
344 pages, 9 Tables, color
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 29. jūlijs |
| ISBN13 | 9780367262099 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 402 |
| Izmēri | 252 × 203 × 27 mm · 1,06 kg |
| Valoda | Angļu |
